Oli Russell-Cowan is a global brand strategist & lifestyle marketing consultant, best known for his role as Director of Lifestyle Marketing at Liquid Death, where he helped the brand expand internationally and build a cult following. He’s also the founder of Rad Season, the first platform for action sports and adventure festivals, which was acquired in 2024.

With expertise in creating purpose-driven, culturally relevant marketing, Oli specializes in helping brands connect authentically with global audiences through community-driven strategies. He also hosts the Rad Season Podcast, where he interviews pioneers from the worlds of action sports and lifestyle.